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Our History

From the very beginning, we have focused on purposeful innovations. We are constantly seeking new and better ways to satisfy hunger and make the world a happier place.

Top Brand Award – Cup Noodles Ramen Style – awarded in 2024 as Top Brand by Lebensmittelzeitung - German magazine
Top Brand Award – Cup Noodles Ramen Style – awarded in 2024 as Top Brand by Lebensmittelzeitung - German magazine
2024

Cup Noodles Ramen Style is awarded TOP BRAND in the dry ready-meals category by Lebensmittel Zeitung, based on the GfK Consumer panel analysis of 5,000 brands in Germany.

Relaunch of Cup Noodles Ramen Style brand – new design – UK market – improved recipe in the UK
Relaunch of Cup Noodles Ramen Style brand – new design – UK market – improved recipe in the UK
2022

The Cup Noodles Ramen Style brand is relaunched on the UK market with a new design and improved recipes.

Cup Noodles Soba in Big Size – more content – European market – EU
Cup Noodles Soba in Big Size – more content – European market – EU
2022

Introduction of Cup Noodles Soba BIG Cup on the European market.

Top Brand Award – Demae Ramen – awarded in 2022 as Top Brand by Lebensmittelzeitung - German magazine
Top Brand Award – Demae Ramen – awarded in 2022 as Top Brand by Lebensmittelzeitung - German magazine
2022

Demae Ramen is awarded TOP BRAND in the dry ready-meals category by Lebensmittel Zeitung, based on the GfK Consumer panel analysis of 5,000 brands in Germany.

Introduction of Nissin Ramen – New product – Preparation with a kettle
Introduction of Nissin Ramen – New product – Preparation with a kettle
2022

Introduction of Nissin Ramen on the European market - a smaller ramen bag prepared only by pouring hot water.

Demae Ramen – new design and improved recipes – authentic Asian taste – Asian Ramen Express
Demae Ramen – new design and improved recipes – authentic Asian taste – Asian Ramen Express
2021

The Demae Ramen brand is relaunched on the European market with a new design and recipes, supported by a strong communication campaign, incl. TV commercials.

Environmental Strategy – Earth Food Challenge 2030 – long-term sustainability goals for the entire Nissin Foods Group
Environmental Strategy – Earth Food Challenge 2030 – long-term sustainability goals for the entire Nissin Foods Group
2020

Formulation of the environmental strategy, EARTH FOOD CHALLENGE 2030.

Relaunch of Cup Noodles – New design – Ramen and Wok Style – authentic Asian/Japanese taste – Asian Blast
Relaunch of Cup Noodles – New design – Ramen and Wok Style – authentic Asian/Japanese taste – Asian Blast
2019

The Cup Noodles brand is relaunched on the European market, combining both Ramen and Wok Style product types with a new design and improved recipes, supported by new key visuals and several consumer campaigns.

New Nissin Foods factory in Hungary – production for the European market – EU
New Nissin Foods factory in Hungary – production for the European market – EU
2017

A new Nissin Foods factory opens in Hungary for production in the European region.

Top Brand Award 2013 – Lebensmittelzeitung - German magazine – Top Brand Award – Soba Cup awarded
Top Brand Award 2013 – Lebensmittelzeitung - German magazine – Top Brand Award – Soba Cup awarded
2013

Soba Cup is awarded TOP BRAND for its innovative packaging and preparation method by Lebensmittel Zeitung, the leading German weekly publication for executives in the food industry and trade.

Introduction of the Soba brand in bag and innovative cup in Europe
Introduction of the Soba brand in bag and innovative cup in Europe
2012

Introduction of the Soba brand in the form of cups and bags in Europe.

Opening of the CUPNOODLES MUSEUM in the city of Yokohama, Kanagawa Prefecture, Japan
Opening of the CUPNOODLES MUSEUM in the city of Yokohama, Kanagawa Prefecture, Japan
2011

The CUPNOODLES MUSEUM opens in Yokohama City, Kanagawa Prefecture, Japan.

Space Ramen – Outer space – first instant noodles in space, transported by Japanese astronaut Soichi Noguchi
Space Ramen – Outer space – first instant noodles in space, transported by Japanese astronaut Soichi Noguchi
2005

Space Ram journeys into space alongside astronaut Soichi Noguchi.

Mini-Cup instant noodles for Lufthansa, Air France, and KLM
Mini-Cup instant noodles for Lufthansa, Air France, and KLM
2005

Development and implementation of Mini-Cup for Lufthansa, Air France and KLM.

Introduction of Cup Noodles Nouilles Japonaises (Ramen Style, Soup) special assortment for the French market
Introduction of Cup Noodles Nouilles Japonaises (Ramen Style, Soup) special assortment for the French market
2004

Introduction of Cup Noodles Nouilles Japonaises (Ramen Style) on the French market.

Opening of the first CUPNOODLES MUSEUM in the city of Ikeda, Osaka – birthplace of the first instant noodles (Chicken Ramen)
Opening of the first CUPNOODLES MUSEUM in the city of Ikeda, Osaka – birthplace of the first instant noodles (Chicken Ramen)
1999

The Momofuku Ando Instant Ramen Museum opens in Ikeda City, Osaka, Japan, the birthplace of Chicken Ramen.

Giant outdoor advertisement for Cup Noodles – Times Square, New York
Giant outdoor advertisement for Cup Noodles – Times Square, New York
1996

Enormous outdoor advertisement for Cup Noodles debuts in Times Square.

Cumulative sales of Cup Noodles in Japan reach 10 billion
Cumulative sales of Cup Noodles in Japan reach 10 billion
1995

Cumulative sales of Cup Noodles in Japan reach 10 billion servings.

Foundation of Nissin Foods GmbH in 1993 in Germany
Foundation of Nissin Foods GmbH in 1993 in Germany
1993

Nissin Foods GmbH is established in Germany.

TV commercial series "hungry?" wins the Grand Prix at the Cannes Lions International Advertising Festival
TV commercial series "hungry?" wins the Grand Prix at the Cannes Lions International Advertising Festival
1993

The 'hungry?' TV commercial series wins the Grand Prix at the Cannes Lions International Advertising Festival.

Foundation of Nissin Foods B.V. in the Netherlands
Foundation of Nissin Foods B.V. in the Netherlands
1991

Nissin Foods B.V. is established in the Netherlands.

Market launch of Demae Iccho – the original Demae Ramen product
Market launch of Demae Iccho – the original Demae Ramen product
1968

Launch of Demae Iccho - the original Demae Ramen product.

Invention of Chicken Ramen by Momofuku Ando, the world’s first instant noodle product
Invention of Chicken Ramen by Momofuku Ando, the world’s first instant noodle product
1958

Introduction of Chicken Ramen, the world's first instant noodles.